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Recap: #SoMeT15EU in 100 tweets

28 maart 2015 door Sanne Bakker

Tweets en een social media congres, dat is al bijna van te voren vragen om moeilijkheden. Het aantal tweets dat tijdens #SoMet15EU de wereld in vloog was bijna niet bij te houden in de zaal, laat staan voor degene die dit feestje moesten missen. Daarom een recap van #SoMeT15 in 100 tweets. Quotes, insights en een beetje gezelligheid!

Het Great venue and huge screens for the #SoMeT15EU. Bring it on! pic.twitter.com/FfD4tefjXR

— Katrine Mosfjeld (@KMosfjeld) March 25, 2015

The tangible Iamsterdam-logo made the brand more alive for locals and visitors. 8000 people make a photo with it each day! #SoMeT15EU — Rick van Zadelhoff (@RickvZadelhoff) March 25, 2015

If you want to copy – make it permanent, strong enough and big enough #SoMeT15EU pic.twitter.com/3FsnwAr4zV

— Hildegunn Teinum (@hteinum) March 25, 2015

I’m supposed to learn at #SoMeT15EU , but the only result by now is growth of my bucket list #alberta

— Leen Tyrions (@Leentyrions) March 25, 2015

If we can’t export the mountains, we have to import the tourists. #SoMeT15EU @nsmith pic.twitter.com/0H9Lj6dNh7 — William Bakker (@wilhelmus) March 25, 2015

“My job is to become a curator of content & destination story sharer, not a teller” – @nsmith on @TravelAlberta’s social efforts #SoMeT15EU

— Destination Think! (@DstnThink) March 25, 2015

Mining, lining, telling, selling, buying, living… branding is all about stories! @brandhome #SoMeT15EU pic.twitter.com/GFtTVfSXhS

— Eline Jansen (@Eline_Jansen) March 25, 2015

How to sell something by storytelling: http://t.co/cmwwDCpjWb #SoMeT15EU — Bjorn de Voer (@BjornDevoer) March 25, 2015

 

#SoMeT15EU learning from Dimitris Tsoukalas: Let the users rock so that the results will roll ! — frank cuypers (@FCuypers) March 25, 2015

“Your content can go viral – YOUR platforms probably can’t” – so get YOUR content on the biggest platforms! Good point Dimitris #SoMeT15EU

— Justin Reid (@justinreid123) March 25, 2015

Thanks to the @TravelNextnl writers who are busily writing articles about all our presentations this week #SoMeT15EU pic.twitter.com/YvhOj2MHQN — Social Media Tourism (@SoMeTourism) March 25, 2015

What conferences do you know that has a DJ at lunch? Ours! #SoMeT15EU https://t.co/YYXHCzETlQ

— Social Media Tourism (@SoMeTourism) March 25, 2015

“Hey I am a blogger, can I come?” Just not good enough for @ekiviran. Great presentation at #SoMeT15EU — Heidi Sørvig (@hsorvig) March 25, 2015

Simpel, maar wel duidelijk. Hoe je als blogger wel en niet een bestemming moet benaderen #SoMeT15EU #blogger #blog pic.twitter.com/420l22cArh

— Richard Otten (@RichardOtten) March 25, 2015

Thomas @ThomasSprangers telling the #SoMeT15EU crowd about the ups and downs of his ski trip pic.twitter.com/xtUZ3UlT9j — William Bakker (@wilhelmus) March 25, 2015

De costumer journey van @ThomasSprangers van @DstnThink over zijn wintersportvakantie #SoMeT15EU pic.twitter.com/DZ7CNMVjEl

— Richard Otten (@RichardOtten) March 25, 2015

Need a plan of how to improve your destinations experience? Here it is. #SoMeT15EU pic.twitter.com/ieBVPJiTFq — Nancy Smith (@nsmith) March 25, 2015

Mooie oneliner! #SoMeT15EU pic.twitter.com/sPF8orJbej

— Richard Otten (@RichardOtten) March 25, 2015

Great entry music for every presenter at #SoMeT15EU – like fighters entering a ring but more approachable. …I hope 😉 — ShaTheGuru (@ShaTheGuru) March 25, 2015

To create a story that attracts international visitors, you have to think internationally. BINGO. #SoMeT15EU

— Rodney Payne (@rodneyp) March 25, 2015

‘Social must be the heart of your strategy and embedded in your organization’ thank you @HeleenHuisjes for sharing your vision #SoMeT15EU — ★Carole Gölitz (@ICIMarketing) March 25, 2015

At SoMeT they know how to make you feel special 🙂 great attention to detail #somet15eu http://t.co/xWgeLZCwzH pic.twitter.com/roWA6Rj671

— nathaliedumon (@nathaliedumon) March 25, 2015

I’ve heard twice today that a UGC video was more inspiring than the official DMO video. #SoMeT15EU — William Bakker (@wilhelmus) March 25, 2015

Als je nu nog niet op videocontent hebt ingezet, dan ben je te laat. @catexperience bevestigd dit opnieuw #SoMeT15EU pic.twitter.com/EyAUas7yOz

— Richard Otten (@RichardOtten) March 25, 2015

We spend a lot of time asking influencers to prove if they can bring in travelers, but we never ask that from traditional media #SoMeT15EU — Eva Kiviranta (@ekiviran) March 25, 2015

If an influential is both journalist AND broadcaster at the same time, why wouldn’t you pay him for his distribution network? #SoMeT15EU

— Bas Rotgans (@basrotgans) March 25, 2015

Print photos don’t work on social media, can’t agree more @ZhenjaNord #SoMeT15EU — Mies Hofman (@mieshofman) March 25, 2015

Northern Norway uses music lyrics in Facebook post to create a connection with the music and destination. #SoMeT15EU pic.twitter.com/bOUXd4wiyM

— William Bakker (@wilhelmus) March 25, 2015

Every destination has its Panda says @ZhenjaNord For them it’s the #northernlights What is your Panda? #SoMeT15EU pic.twitter.com/hhYfZdRS8x

— Richard Otten (@RichardOtten) March 25, 2015

Gee, I found the #panda of Amsterdam, it even floats! #SoMeT15EU pic.twitter.com/RW0VWxn5sk — Peter Kentie (@navelpluis) March 26, 2015

Thanks to #SoMeT15EU I can’t decide if I wanna go to Norway @TravelAlberta catalonia or Finland! This is going to be an expensive year

— ShaTheGuru (@ShaTheGuru) March 25, 2015

Sitting around the bonfire sharing stories – precisely what social media is all about! #SoMeT15EU pic.twitter.com/8TpTbd3wxF — Hanne Kristiansen (@hannekristians1) March 25, 2015

TripAdvisor hosted the #SoMeT15eu dinner @ #ndsm #noorderlicht #amsterdam #hotspot @ Noorderlicht Café https://t.co/costMNrxAz

— Sanne Bakker (@ensanne) March 25, 2015

Ook op dag 2 was het aantal tweets niet bij te benen. Belangrijker dan op dag 1 waren de take-away’s. Read on voor Day 2 #SoMeT15EU!

Another beautiful #SoMeT15EU day in my amazing hometown #IAmsterdam pic.twitter.com/atFlpBducD

— Thomas Sprangers (@ThomasSprangers) March 26, 2015

 

Dag 2 #SoMeT15EU! @tessadirks van @NBTC begint direct met antwoord gegeven op de meest Hollandse vraag: budget? pic.twitter.com/dftKTpl2dq

— Sanne Bakker (@ensanne) March 26, 2015

NBTC uses foreign expats to run their international social media part time. Very smart. #SoMeT15EU pic.twitter.com/E5luNTxj1A

— William Bakker (@wilhelmus) March 26, 2015

Of all the things we learn: “Rokjesdag” = skirt day in Holland #SoMeT15EU

— Heidi Sørvig (@hsorvig) March 26, 2015

In Holland they wear skirts on the first spring day. In Norway we have “utepils” – first beer outside #SoMeT15EU

— Hildegunn Teinum (@hteinum) March 26, 2015

No big budget? “Go for the long haul, organize your workflow, stick to strategy, let communities tell your story” – @TessaDirks #SoMeT15EU

— Social Media Tourism (@SoMeTourism) March 26, 2015

Not the most sexy ingrediënt for a successful social media strategy but a very important one: organized workflow! @tessadirks #SoMeT15EU

— Eline Jansen (@Eline_Jansen) March 26, 2015

‘Do you think #cleveland is cool?’ ‘Could you imagine going there on holiday?’ #SoMeT15EU more now with @rinallie pic.twitter.com/J02sAel9Nl

— ★Carole Gölitz (@ICIMarketing) March 26, 2015


Cleveland embraced its quirkiness, realness and edge to create a unique product for travellers. BOOOM! Now that’s marketing. #SoMeT15EU

— Bas Rotgans (@basrotgans) March 26, 2015

Wat stoere antem van #Cleveland! World class experience without world class ego. Well done @rinallie #somet15eu https://t.co/WSw4BjF32Z

— Sanne Bakker (@ensanne) March 26, 2015

Start with your locals – they are your best marketeers! @rinallie at #SoMeT15EU pic.twitter.com/OkdKZDPfk8

— Heidi Sørvig (@hsorvig) March 26, 2015

Great story about Cleveland’s rebranding @ #SoMeT15EU! Address your residents’ own perceptions on their city 1st- then tackle the tourists!

— Colleen Geske (@Colleendmg) March 26, 2015

Cleveland heeft 6 locale influencers de intinary voor de blogtrip laten maken! Zo echt inzicht in de local culture! #SoMeT15EU @rinallie

— TravelNext (@TravelNextnl) March 26, 2015

Cleveland brengt de gemaakte content van blogtips samen in stories op #Storify https://t.co/ZquVLzc7Sv #SoMeT15EU

— TravelNext (@TravelNextnl) March 26, 2015

I think the most powerful thing in @rinallie’s case is that Cleveland embraced who they really are and pushed that edginess. #SoMeT15EU

— Bas Rotgans (@basrotgans) March 26, 2015

“We were able to let go of our brand and hand it over to our locals” – @rinallie. Wise words for any destination marketer #SoMeT15EU

— Social Media Tourism (@SoMeTourism) March 26, 2015

The Cleveland story has a happy ending! Moved recommendations from 34% to 54% #SoMeT15EU

— William Bakker (@wilhelmus) March 26, 2015

Wat mij opvalt: geen best practise cases uit FRA op #SoMeT15EU 2016 misschien? @atout_france @FrankrijkFansPR @FranceCompagnie @frankrijknl

— Richard Otten (@RichardOtten) March 26, 2015

Oooh, like that one… @benwaters1: the S in hoStel is a hotel with a Social component in the middle. #SoMeT15EU

— Bas Rotgans (@basrotgans) March 26, 2015

FOBO or Fear of Being Offline is a new acronym to me #SoMeT15EU thanks @benwaters1

— Nancy Smith (@nsmith) March 26, 2015

FOBO – Fear Of Being Offline FOMO – Fear OF Missing Out What are you doing for your guests to accomodate these fobia? #reality #SoMeT15EU

— Bas Rotgans (@basrotgans) March 26, 2015

“Millennials have bullsh*t sensors.They know if they’re being advertised to” Have consistent tone of voice, be real – @benwaters1 #SoMeT15EU

— Social Media Tourism (@SoMeTourism) March 26, 2015

Use bloggers to create a destination guide. Brilliant. And pay them because you’re essentially hire a writer. #SoMeT15EU

— William Bakker (@wilhelmus) March 26, 2015

It’s all about creating the experience that makes people want to share #SoMeT15EU

— Hanne Kristiansen (@hannekristians1) March 26, 2015

Tapping into networks: @Generatorhostel let influencers take over their IG accounts. Saw 150% increase in engagement per post #SoMeT15EU

— Social Media Tourism (@SoMeTourism) March 26, 2015

Can I have a social wall at my office please? #SoMeT15EU

— Elisabeth Heinrichs (@DragonflyEH) March 26, 2015

#SoMeT15EU @colleendmg Specialist on ‘dutchness’, knowing everything about the difference between Holland, The Netherlands and the Lowlands

— frank cuypers (@FCuypers) March 26, 2015

Engagement tip: make spelling mistakes in community management 😉 #SoMeT15EU

— William Bakker (@wilhelmus) March 26, 2015

All presentations have 1 thing in common – tap into emotions.Emotional content leads to great engagement. Leave the cats at home #SoMeT15EU

— ShaTheGuru (@ShaTheGuru) March 26, 2015

Inspiration, nostalgia, pride, humor, belonging… Social engagement is all about triggering emotions! @Colleendmg #SoMeT15EU #connecting

— Eline Jansen (@Eline_Jansen) March 26, 2015

A similar message goes out in Canada whenever a hockey game is on #SoMeT15EU pic.twitter.com/MaTMeLkmj4

— Nancy Smith (@nsmith) March 26, 2015

Panda, koala, tulips, FOBO … What do they have in common? #SoMeT15EU @ZhenjaNord @tessadirks @benwaters1 pic.twitter.com/yAAnEkFIvg

— ★Carole Gölitz (@ICIMarketing) March 26, 2015

IMPORTANT #SOMET15EU ANNOUNCEMENT: those gummy bears, sours and candies outside won’t eat themselves. Sugar is good! Please take handfuls 🙂

— Social Media Tourism (@SoMeTourism) March 26, 2015

Copenhagen talkes about #chinavia project about how to put the city on Chinese travellers wish list #SoMeT15EU pic.twitter.com/nEOMbHSDcp

— Richard Otten (@RichardOtten) March 26, 2015

Twijfel je nu al over welk kanaal je inzet? Als je de Chinese markt wil bereiken is dit je landschap #somet15eu pic.twitter.com/d80kcAfPBD

— TravelNext (@TravelNextnl) March 26, 2015

Visit Copenhagen heeft 15.000+ likes op het Chinese platform Weib. Wow! #SoMeT15EU pic.twitter.com/L9oRF5YbiE

— Sanne Bakker (@ensanne) March 26, 2015

“Use emojis. Lots of emojis. Yes, do that” – Dan Schou from Wonderful Copenhagen offering Weibo tips #SoMeT15EU

— Social Media Tourism (@SoMeTourism) March 26, 2015

Een post op het Chinese Weibo bestaat uit 9 foto’s, hashtags, topics, 140 karakters, en veeel Emoticons! #somet15eu pic.twitter.com/cyaKNAZ3ci

— TravelNext (@TravelNextnl) March 26, 2015

This video is used to put Copenhagen on the Chinese travelers’ wish list https://t.co/RnKiJIxLnZ #SoMeT15EU

— TravelNext (@TravelNextnl) March 26, 2015

It’s not about the DMO, it’s about the city. Don’t lose sight of that! @kmosjfeld #SoMeT15EU #tourism

— Corinne Allie (@rinallie) March 26, 2015

Never make your organisation bigger then the destination you sell, totally agree! @KMosfjeld #SoMeT15EU

— Mies Hofman (@mieshofman) March 26, 2015

The difficulty lies not in the new ideas but in escaping the old ones – pretty much sums up a lot of companies these days #SoMeT15EU

— ShaTheGuru (@ShaTheGuru) March 26, 2015

“It’s not about the DMO, but about the destination!” @KMosfjeld #SoMeT15EU

— Bjorn de Voer (@BjornDevoer) March 26, 2015

Oslo has 5000 concerts a year! Wow, great job by the way @KMosfjeld 🙂 #SoMeT15EU

— Henrik Moum (@hnmoum) March 26, 2015

Oslo is zover bekend de enige stad met een digitale citypass! Alle attracties en OV aangesloten. #somet15eu https://t.co/uSF7ZwnglS

— Sanne Bakker (@ensanne) March 26, 2015

Interessante Panel discussie over toekomst van DMO bij #SoMeT15EU met @hsorvig @HeleenHuisjes @KMosfjeld @FCuypers pic.twitter.com/a7NL51sSUp

— TravelNext (@TravelNextnl) March 26, 2015

“If DMOs don’t move now, they are the record stores of the future” – @hsorvig DMO to Dodo? #SoMeT15EU

— Bas Rotgans (@basrotgans) March 26, 2015

@hsorvig : #DMO are becoming dinosaurs and need #change #SoMeT15EU

— Elke Dens (@elkedens) March 26, 2015

“The grumpy local politics are not your targetgroup. That’s why they don’t see your online activities!” Thanks @hsorvig 🙂 #SoMeT15EU

— Bjorn de Voer (@BjornDevoer) March 26, 2015

From Dinosaurs to cows and butchers and Frozen. Social Media Experts from the tourism industry are funny! #SoMeT15EU

— Jeffrey (@minijeffrey) March 26, 2015

Key takeaway from @FCuypers: MAYA (Most Advanced Yet Acceptable) #SoMeT15EU

— Martijn Smeenge (@M_Smeenge) March 26, 2015

Frank Cuypers of Visit Flanders using a lot of Star Trek metaphors in his ROI presentation #SoMeT15EU https://t.co/wS8WMiRbEx

— Social Media Tourism (@SoMeTourism) March 26, 2015

@FCuypers pays tribute to #Spock and tells us that size does matter …. #SoMeT15EU pic.twitter.com/HNOiqXHhWS

— ShaTheGuru (@ShaTheGuru) March 26, 2015

A new formula for ROI? Consumer Value (avg spend) x Channel Impact (impact per channel) x Maximal Qualifier (engagement score) #SoMeT15EU

— Social Media Tourism (@SoMeTourism) March 26, 2015

Hi there everyone #somet15eu! We’re ready to blog today again for @travelnextnl @RichardOtten @atg_nl @ensanne pic.twitter.com/g0FIszEzrT

— TravelNext (@TravelNextnl) March 26, 2015

Takeaway 1/5:You’re in it for the long haul. Don’t skip from campaign to campaign. #SoMeT15EU

— Bas Rotgans (@basrotgans) March 26, 2015

Takeaway 2/5: Take time to do your homework. Build a great team/ambassadors/influentials. #SoMeT15EU

— Bas Rotgans (@basrotgans) March 26, 2015

Takeaway 3/5: Then get out of the way. Or let it go. #SoMeT15EU

— Bas Rotgans (@basrotgans) March 26, 2015

Takeaway 4/5: Quantify. Data. Numbers. It’s not easy to quantify, let alone convert. But start somewhere. #SoMeT15EU

— Bas Rotgans (@basrotgans) March 26, 2015

Takeaway 5/5: when in doubt, try stuff out. Don’t sit still. Get sh!t done. #SoMeT15EU

— Bas Rotgans (@basrotgans) March 26, 2015

Bonus takeaway: Activate your users/citizens/fans. Call upon their passion for your destination to help you share your data. #SoMeT15EU

— Bas Rotgans (@basrotgans) March 26, 2015

A brand is just a collection of stories and the stories are now coming mostly from social media. #SoMeT15EU #tourism

— Corinne Allie (@rinallie) March 26, 2015

Your destination is a stage, the visitor is the lead character and their experience is the plot. @wilhelmus #SoMeT15EU

— Corinne Allie (@rinallie) March 26, 2015

City experiences will be told as stories on social media. As the DMO, actively create your destination’s story. @wilhelmus #SoMeT15EU

— Corinne Allie (@rinallie) March 26, 2015

Find or create your (niche) destination story as #nashville or #rovaniemi @wilhelmus #somet15eu pic.twitter.com/IPict9I1YA

— TravelNext (@TravelNextnl) March 26, 2015

We need data-based decision making, and stop with the “keeping-up-with-the-Smith´s” syndrome #SoMeT15EU

— Heidi Sørvig (@hsorvig) March 26, 2015

Best Presentation of #SoMeT15EU also goes to @rinallie from @TheCLE, with congrats to runner up @zhenjaNord! Well done everyone!

— Social Media Tourism (@SoMeTourism) March 26, 2015

Tot slot vandaag, een groepsfoto. Wat een mooi congres! #SoMeT15EU pic.twitter.com/G2QibSnHsI

— TravelNext (@TravelNextnl) March 26, 2015

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Categorie: E-commerce Tags: #SoMeT15EU, Recap, Tweets

Over Sanne Bakker

Op projectbasis wil ik bedrijven in de leisure & hospitality branche adviseren bij hun e-commmerce strategie en voor hen online marketing werkzaamheden coördineren en uitvoeren. Mijn specialisme is hierbij e-mail & content marketing maar ook voor all-round ondersteuning ben ik beschikbaar. Als freelancer wil ik voornamelijk actief in de leisure & hospitality branche zijn wat past bij mijn HBO opleiding Vrijetijdsmanagement. De afgelopen 8 jaar heb ik mij gespecialiseerd in de e-commerce & online marketing en dat komt goed uit gezien 65% van alle boekingen online gemaakt worden. Voorheen was ik werkzaam als E-Commerce Manager bij WestCord Hotels (2013-2015) en Online Marketing Consultant bij Delft Marketing (2010-2013).

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