Tweets en een social media congres, dat is al bijna van te voren vragen om moeilijkheden. Het aantal tweets dat tijdens #SoMet15EU de wereld in vloog was bijna niet bij te houden in de zaal, laat staan voor degene die dit feestje moesten missen. Daarom een recap van #SoMeT15 in 100 tweets. Quotes, insights en een beetje gezelligheid!
Het Great venue and huge screens for the #SoMeT15EU. Bring it on! pic.twitter.com/FfD4tefjXR
— Katrine Mosfjeld (@KMosfjeld) March 25, 2015
The tangible Iamsterdam-logo made the brand more alive for locals and visitors. 8000 people make a photo with it each day! #SoMeT15EU — Rick van Zadelhoff (@RickvZadelhoff) March 25, 2015
If you want to copy – make it permanent, strong enough and big enough #SoMeT15EU pic.twitter.com/3FsnwAr4zV
— Hildegunn Teinum (@hteinum) March 25, 2015
I’m supposed to learn at #SoMeT15EU , but the only result by now is growth of my bucket list #alberta
— Leen Tyrions (@Leentyrions) March 25, 2015
If we can’t export the mountains, we have to import the tourists. #SoMeT15EU @nsmith pic.twitter.com/0H9Lj6dNh7 — William Bakker (@wilhelmus) March 25, 2015
“My job is to become a curator of content & destination story sharer, not a teller” – @nsmith on @TravelAlberta’s social efforts #SoMeT15EU
— Destination Think! (@DstnThink) March 25, 2015
Mining, lining, telling, selling, buying, living… branding is all about stories! @brandhome #SoMeT15EU pic.twitter.com/GFtTVfSXhS
— Eline Jansen (@Eline_Jansen) March 25, 2015
How to sell something by storytelling: http://t.co/cmwwDCpjWb #SoMeT15EU — Bjorn de Voer (@BjornDevoer) March 25, 2015
#SoMeT15EU learning from Dimitris Tsoukalas: Let the users rock so that the results will roll ! — frank cuypers (@FCuypers) March 25, 2015
“Your content can go viral – YOUR platforms probably can’t” – so get YOUR content on the biggest platforms! Good point Dimitris #SoMeT15EU
— Justin Reid (@justinreid123) March 25, 2015
Thanks to the @TravelNextnl writers who are busily writing articles about all our presentations this week #SoMeT15EU pic.twitter.com/YvhOj2MHQN — Social Media Tourism (@SoMeTourism) March 25, 2015
What conferences do you know that has a DJ at lunch? Ours! #SoMeT15EU https://t.co/YYXHCzETlQ
— Social Media Tourism (@SoMeTourism) March 25, 2015
“Hey I am a blogger, can I come?” Just not good enough for @ekiviran. Great presentation at #SoMeT15EU — Heidi Sørvig (@hsorvig) March 25, 2015
Simpel, maar wel duidelijk. Hoe je als blogger wel en niet een bestemming moet benaderen #SoMeT15EU #blogger #blog pic.twitter.com/420l22cArh
— Richard Otten (@RichardOtten) March 25, 2015
Thomas @ThomasSprangers telling the #SoMeT15EU crowd about the ups and downs of his ski trip pic.twitter.com/xtUZ3UlT9j — William Bakker (@wilhelmus) March 25, 2015
De costumer journey van @ThomasSprangers van @DstnThink over zijn wintersportvakantie #SoMeT15EU pic.twitter.com/DZ7CNMVjEl
— Richard Otten (@RichardOtten) March 25, 2015
Need a plan of how to improve your destinations experience? Here it is. #SoMeT15EU pic.twitter.com/ieBVPJiTFq — Nancy Smith (@nsmith) March 25, 2015
Mooie oneliner! #SoMeT15EU pic.twitter.com/sPF8orJbej
— Richard Otten (@RichardOtten) March 25, 2015
Great entry music for every presenter at #SoMeT15EU – like fighters entering a ring but more approachable. …I hope 😉 — ShaTheGuru (@ShaTheGuru) March 25, 2015
To create a story that attracts international visitors, you have to think internationally. BINGO. #SoMeT15EU
— Rodney Payne (@rodneyp) March 25, 2015
‘Social must be the heart of your strategy and embedded in your organization’ thank you @HeleenHuisjes for sharing your vision #SoMeT15EU — ★Carole Gölitz (@ICIMarketing) March 25, 2015
At SoMeT they know how to make you feel special 🙂 great attention to detail #somet15eu http://t.co/xWgeLZCwzH pic.twitter.com/roWA6Rj671
— nathaliedumon (@nathaliedumon) March 25, 2015
I’ve heard twice today that a UGC video was more inspiring than the official DMO video. #SoMeT15EU — William Bakker (@wilhelmus) March 25, 2015
Als je nu nog niet op videocontent hebt ingezet, dan ben je te laat. @catexperience bevestigd dit opnieuw #SoMeT15EU pic.twitter.com/EyAUas7yOz
— Richard Otten (@RichardOtten) March 25, 2015
We spend a lot of time asking influencers to prove if they can bring in travelers, but we never ask that from traditional media #SoMeT15EU — Eva Kiviranta (@ekiviran) March 25, 2015
If an influential is both journalist AND broadcaster at the same time, why wouldn’t you pay him for his distribution network? #SoMeT15EU
— Bas Rotgans (@basrotgans) March 25, 2015
Print photos don’t work on social media, can’t agree more @ZhenjaNord #SoMeT15EU — Mies Hofman (@mieshofman) March 25, 2015
Northern Norway uses music lyrics in Facebook post to create a connection with the music and destination. #SoMeT15EU pic.twitter.com/bOUXd4wiyM
— William Bakker (@wilhelmus) March 25, 2015
Every destination has its Panda says @ZhenjaNord For them it’s the #northernlights What is your Panda? #SoMeT15EU pic.twitter.com/hhYfZdRS8x
— Richard Otten (@RichardOtten) March 25, 2015
Gee, I found the #panda of Amsterdam, it even floats! #SoMeT15EU pic.twitter.com/RW0VWxn5sk — Peter Kentie (@navelpluis) March 26, 2015
Thanks to #SoMeT15EU I can’t decide if I wanna go to Norway @TravelAlberta catalonia or Finland! This is going to be an expensive year
— ShaTheGuru (@ShaTheGuru) March 25, 2015
Sitting around the bonfire sharing stories – precisely what social media is all about! #SoMeT15EU pic.twitter.com/8TpTbd3wxF — Hanne Kristiansen (@hannekristians1) March 25, 2015
TripAdvisor hosted the #SoMeT15eu dinner @ #ndsm #noorderlicht #amsterdam #hotspot @ Noorderlicht Café https://t.co/costMNrxAz
— Sanne Bakker (@ensanne) March 25, 2015
Ook op dag 2 was het aantal tweets niet bij te benen. Belangrijker dan op dag 1 waren de take-away’s. Read on voor Day 2 #SoMeT15EU!
Another beautiful #SoMeT15EU day in my amazing hometown #IAmsterdam pic.twitter.com/atFlpBducD
— Thomas Sprangers (@ThomasSprangers) March 26, 2015
Dag 2 #SoMeT15EU! @tessadirks van @NBTC begint direct met antwoord gegeven op de meest Hollandse vraag: budget? pic.twitter.com/dftKTpl2dq
— Sanne Bakker (@ensanne) March 26, 2015
NBTC uses foreign expats to run their international social media part time. Very smart. #SoMeT15EU pic.twitter.com/E5luNTxj1A
— William Bakker (@wilhelmus) March 26, 2015
Of all the things we learn: “Rokjesdag” = skirt day in Holland #SoMeT15EU
— Heidi Sørvig (@hsorvig) March 26, 2015
In Holland they wear skirts on the first spring day. In Norway we have “utepils” – first beer outside #SoMeT15EU
— Hildegunn Teinum (@hteinum) March 26, 2015
No big budget? “Go for the long haul, organize your workflow, stick to strategy, let communities tell your story” – @TessaDirks #SoMeT15EU
— Social Media Tourism (@SoMeTourism) March 26, 2015
Not the most sexy ingrediënt for a successful social media strategy but a very important one: organized workflow! @tessadirks #SoMeT15EU
— Eline Jansen (@Eline_Jansen) March 26, 2015
‘Do you think #cleveland is cool?’ ‘Could you imagine going there on holiday?’ #SoMeT15EU more now with @rinallie pic.twitter.com/J02sAel9Nl
— ★Carole Gölitz (@ICIMarketing) March 26, 2015
Cleveland embraced its quirkiness, realness and edge to create a unique product for travellers. BOOOM! Now that’s marketing. #SoMeT15EU
— Bas Rotgans (@basrotgans) March 26, 2015
Wat stoere antem van #Cleveland! World class experience without world class ego. Well done @rinallie #somet15eu https://t.co/WSw4BjF32Z
— Sanne Bakker (@ensanne) March 26, 2015
Start with your locals – they are your best marketeers! @rinallie at #SoMeT15EU pic.twitter.com/OkdKZDPfk8
— Heidi Sørvig (@hsorvig) March 26, 2015
Great story about Cleveland’s rebranding @ #SoMeT15EU! Address your residents’ own perceptions on their city 1st- then tackle the tourists!
— Colleen Geske (@Colleendmg) March 26, 2015
Cleveland heeft 6 locale influencers de intinary voor de blogtrip laten maken! Zo echt inzicht in de local culture! #SoMeT15EU @rinallie
— TravelNext (@TravelNextnl) March 26, 2015
Cleveland brengt de gemaakte content van blogtips samen in stories op #Storify https://t.co/ZquVLzc7Sv #SoMeT15EU
— TravelNext (@TravelNextnl) March 26, 2015
I think the most powerful thing in @rinallie’s case is that Cleveland embraced who they really are and pushed that edginess. #SoMeT15EU
— Bas Rotgans (@basrotgans) March 26, 2015
“We were able to let go of our brand and hand it over to our locals” – @rinallie. Wise words for any destination marketer #SoMeT15EU
— Social Media Tourism (@SoMeTourism) March 26, 2015
The Cleveland story has a happy ending! Moved recommendations from 34% to 54% #SoMeT15EU
— William Bakker (@wilhelmus) March 26, 2015
Wat mij opvalt: geen best practise cases uit FRA op #SoMeT15EU 2016 misschien? @atout_france @FrankrijkFansPR @FranceCompagnie @frankrijknl
— Richard Otten (@RichardOtten) March 26, 2015
Oooh, like that one… @benwaters1: the S in hoStel is a hotel with a Social component in the middle. #SoMeT15EU
— Bas Rotgans (@basrotgans) March 26, 2015
FOBO or Fear of Being Offline is a new acronym to me #SoMeT15EU thanks @benwaters1
— Nancy Smith (@nsmith) March 26, 2015
FOBO – Fear Of Being Offline FOMO – Fear OF Missing Out What are you doing for your guests to accomodate these fobia? #reality #SoMeT15EU
— Bas Rotgans (@basrotgans) March 26, 2015
“Millennials have bullsh*t sensors.They know if they’re being advertised to” Have consistent tone of voice, be real – @benwaters1 #SoMeT15EU
— Social Media Tourism (@SoMeTourism) March 26, 2015
Use bloggers to create a destination guide. Brilliant. And pay them because you’re essentially hire a writer. #SoMeT15EU
— William Bakker (@wilhelmus) March 26, 2015
It’s all about creating the experience that makes people want to share #SoMeT15EU
— Hanne Kristiansen (@hannekristians1) March 26, 2015
Tapping into networks: @Generatorhostel let influencers take over their IG accounts. Saw 150% increase in engagement per post #SoMeT15EU
— Social Media Tourism (@SoMeTourism) March 26, 2015
Can I have a social wall at my office please? #SoMeT15EU
— Elisabeth Heinrichs (@DragonflyEH) March 26, 2015
#SoMeT15EU @colleendmg Specialist on ‘dutchness’, knowing everything about the difference between Holland, The Netherlands and the Lowlands
— frank cuypers (@FCuypers) March 26, 2015
Engagement tip: make spelling mistakes in community management 😉 #SoMeT15EU
— William Bakker (@wilhelmus) March 26, 2015
All presentations have 1 thing in common – tap into emotions.Emotional content leads to great engagement. Leave the cats at home #SoMeT15EU
— ShaTheGuru (@ShaTheGuru) March 26, 2015
Inspiration, nostalgia, pride, humor, belonging… Social engagement is all about triggering emotions! @Colleendmg #SoMeT15EU #connecting
— Eline Jansen (@Eline_Jansen) March 26, 2015
A similar message goes out in Canada whenever a hockey game is on #SoMeT15EU pic.twitter.com/MaTMeLkmj4
— Nancy Smith (@nsmith) March 26, 2015
Panda, koala, tulips, FOBO … What do they have in common? #SoMeT15EU @ZhenjaNord @tessadirks @benwaters1 pic.twitter.com/yAAnEkFIvg
— ★Carole Gölitz (@ICIMarketing) March 26, 2015
IMPORTANT #SOMET15EU ANNOUNCEMENT: those gummy bears, sours and candies outside won’t eat themselves. Sugar is good! Please take handfuls 🙂
— Social Media Tourism (@SoMeTourism) March 26, 2015
Copenhagen talkes about #chinavia project about how to put the city on Chinese travellers wish list #SoMeT15EU pic.twitter.com/nEOMbHSDcp
— Richard Otten (@RichardOtten) March 26, 2015
Twijfel je nu al over welk kanaal je inzet? Als je de Chinese markt wil bereiken is dit je landschap #somet15eu pic.twitter.com/d80kcAfPBD
— TravelNext (@TravelNextnl) March 26, 2015
Visit Copenhagen heeft 15.000+ likes op het Chinese platform Weib. Wow! #SoMeT15EU pic.twitter.com/L9oRF5YbiE
— Sanne Bakker (@ensanne) March 26, 2015
“Use emojis. Lots of emojis. Yes, do that” – Dan Schou from Wonderful Copenhagen offering Weibo tips #SoMeT15EU
— Social Media Tourism (@SoMeTourism) March 26, 2015
Een post op het Chinese Weibo bestaat uit 9 foto’s, hashtags, topics, 140 karakters, en veeel Emoticons! #somet15eu pic.twitter.com/cyaKNAZ3ci
— TravelNext (@TravelNextnl) March 26, 2015
This video is used to put Copenhagen on the Chinese travelers’ wish list https://t.co/RnKiJIxLnZ #SoMeT15EU
— TravelNext (@TravelNextnl) March 26, 2015
It’s not about the DMO, it’s about the city. Don’t lose sight of that! @kmosjfeld #SoMeT15EU #tourism
— Corinne Allie (@rinallie) March 26, 2015
Never make your organisation bigger then the destination you sell, totally agree! @KMosfjeld #SoMeT15EU
— Mies Hofman (@mieshofman) March 26, 2015
The difficulty lies not in the new ideas but in escaping the old ones – pretty much sums up a lot of companies these days #SoMeT15EU
— ShaTheGuru (@ShaTheGuru) March 26, 2015
“It’s not about the DMO, but about the destination!” @KMosfjeld #SoMeT15EU
— Bjorn de Voer (@BjornDevoer) March 26, 2015
Oslo has 5000 concerts a year! Wow, great job by the way @KMosfjeld 🙂 #SoMeT15EU
— Henrik Moum (@hnmoum) March 26, 2015
Oslo is zover bekend de enige stad met een digitale citypass! Alle attracties en OV aangesloten. #somet15eu https://t.co/uSF7ZwnglS
— Sanne Bakker (@ensanne) March 26, 2015
Interessante Panel discussie over toekomst van DMO bij #SoMeT15EU met @hsorvig @HeleenHuisjes @KMosfjeld @FCuypers pic.twitter.com/a7NL51sSUp
— TravelNext (@TravelNextnl) March 26, 2015
“If DMOs don’t move now, they are the record stores of the future” – @hsorvig DMO to Dodo? #SoMeT15EU
— Bas Rotgans (@basrotgans) March 26, 2015
@hsorvig : #DMO are becoming dinosaurs and need #change #SoMeT15EU
— Elke Dens (@elkedens) March 26, 2015
“The grumpy local politics are not your targetgroup. That’s why they don’t see your online activities!” Thanks @hsorvig 🙂 #SoMeT15EU
— Bjorn de Voer (@BjornDevoer) March 26, 2015
From Dinosaurs to cows and butchers and Frozen. Social Media Experts from the tourism industry are funny! #SoMeT15EU
— Jeffrey (@minijeffrey) March 26, 2015
Key takeaway from @FCuypers: MAYA (Most Advanced Yet Acceptable) #SoMeT15EU
— Martijn Smeenge (@M_Smeenge) March 26, 2015
Frank Cuypers of Visit Flanders using a lot of Star Trek metaphors in his ROI presentation #SoMeT15EU https://t.co/wS8WMiRbEx
— Social Media Tourism (@SoMeTourism) March 26, 2015
@FCuypers pays tribute to #Spock and tells us that size does matter …. #SoMeT15EU pic.twitter.com/HNOiqXHhWS
— ShaTheGuru (@ShaTheGuru) March 26, 2015
A new formula for ROI? Consumer Value (avg spend) x Channel Impact (impact per channel) x Maximal Qualifier (engagement score) #SoMeT15EU
— Social Media Tourism (@SoMeTourism) March 26, 2015
Hi there everyone #somet15eu! We’re ready to blog today again for @travelnextnl @RichardOtten @atg_nl @ensanne pic.twitter.com/g0FIszEzrT
— TravelNext (@TravelNextnl) March 26, 2015
Takeaway 1/5:You’re in it for the long haul. Don’t skip from campaign to campaign. #SoMeT15EU
— Bas Rotgans (@basrotgans) March 26, 2015
Takeaway 2/5: Take time to do your homework. Build a great team/ambassadors/influentials. #SoMeT15EU
— Bas Rotgans (@basrotgans) March 26, 2015
Takeaway 3/5: Then get out of the way. Or let it go. #SoMeT15EU
— Bas Rotgans (@basrotgans) March 26, 2015
Takeaway 4/5: Quantify. Data. Numbers. It’s not easy to quantify, let alone convert. But start somewhere. #SoMeT15EU
— Bas Rotgans (@basrotgans) March 26, 2015
Takeaway 5/5: when in doubt, try stuff out. Don’t sit still. Get sh!t done. #SoMeT15EU
— Bas Rotgans (@basrotgans) March 26, 2015
Bonus takeaway: Activate your users/citizens/fans. Call upon their passion for your destination to help you share your data. #SoMeT15EU
— Bas Rotgans (@basrotgans) March 26, 2015
A brand is just a collection of stories and the stories are now coming mostly from social media. #SoMeT15EU #tourism
— Corinne Allie (@rinallie) March 26, 2015
Your destination is a stage, the visitor is the lead character and their experience is the plot. @wilhelmus #SoMeT15EU
— Corinne Allie (@rinallie) March 26, 2015
City experiences will be told as stories on social media. As the DMO, actively create your destination’s story. @wilhelmus #SoMeT15EU
— Corinne Allie (@rinallie) March 26, 2015
Find or create your (niche) destination story as #nashville or #rovaniemi @wilhelmus #somet15eu pic.twitter.com/IPict9I1YA
— TravelNext (@TravelNextnl) March 26, 2015
We need data-based decision making, and stop with the “keeping-up-with-the-Smith´s” syndrome #SoMeT15EU
— Heidi Sørvig (@hsorvig) March 26, 2015
Best Presentation of #SoMeT15EU also goes to @rinallie from @TheCLE, with congrats to runner up @zhenjaNord! Well done everyone!
— Social Media Tourism (@SoMeTourism) March 26, 2015
Tot slot vandaag, een groepsfoto. Wat een mooi congres! #SoMeT15EU pic.twitter.com/G2QibSnHsI
— TravelNext (@TravelNextnl) March 26, 2015
